When we were shooting the cover for this edition of The Varsity Magazine, one of our central preoccupations was getting just the right “swoosh” of the fabric. Our incredibly cooperative model, Brianne (pg. 35), did jump after jump as we threw fabric around her, working to get the perfect shot.
It sometimes seems that we are always in transition. In the production of this magazine, that was definitely the case. In the course of designing these articles, we threw out countless ideas, tweaked visuals, and started from scratch more than we had ever anticipated. Producing this work was a journey in and of itself. Continue reading Letter from design Fall 2014